Originally written in 2017 for Premier Property Solutions
These days, marketing has become a whole new world thanks to the resources of the internet. Posting flyers is a thing of the past and even TV commercials are seeing some serious competition. A National Association of Realtors survey reported 71 percent of people search for homes online. And while the internet may be at your disposal, the possibilities are almost overwhelming. The key to having a great online marketing presence essentially stems from one important concept, drown out the noise.
Drowning out the noise is an internet marketing term that refers to making your business stand out in a sea of other businesses, robots and fake accounts. To put this into practice, first ask yourself the question, what makes my business stand out? Write a list and consider how to translate those qualities to your social media pages.
A related trick, is to let people know exactly who you are; let them in on your process. This will help clients see you as more than an account. Reaching out in the community is one way of becoming more than an online presence. Hold events or participate in other businesses events so people can see you as more than something to scroll past on their screen.
Also, consider going further than just telling people about your business in the typical ‘about me’ page fashion. Try using a company Snapchat or Instagram story so your clients can take a virtual look inside your day-to-day processes. Trust us, people will follow along with your team’s daily tasks and build a bond, helping them get to know just who you are. Virtual tours can be utilized on more than social media; uploading virtual tours to your website can give clients a better look at the houses you're trying to sell. 360 photos and video tours are vital to giving prospective clients an upgraded peek inside prospective homes.
That being said, internet-goers alike can agree that visuals are key. These days people are looking for simplicity and ease, so cutting out the long description and replace it with a photo or video. In a video, walk through the house and talk about it. Followers will begin to trust your face and voice. Prospective homeowners need to build that trust in order to take a big life step.
Another great way to build trust is to incorporate your followers on your online journey. Ask buyers what they like, or dislike, in the form of a poll on Instagram, Facebook, Twitter, or using a survey form through a service like Survey Monkey, then listen! Using their feedback will only help tailor your accounts to suit your customer’s direct needs.
Internet marketing is a great way to connect with people. We recommend using these tricks to fully utilize online platforms so that you can build your client base and sell them a home they'll love and trust. For more help, please feel free to reach out to us at any time.
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