There’s one consistent mistake that social media marketers make, and it may come as a
surprise. It's a common misconception that your business should be on every social media platform to be successful. Actually, having that mindset could end up being counterproductive. Unless you’re a large corporation or business, you don’t need to worry about joining every social channel, you just need to decide where your market lies.
One problem with putting your small business on every platform is that inevitably, you’ll spread yourself too thin. Posting on every platform is a full time job, especially because each social media network has such a unique voice. By juggling too much, you’ll lose the chance to develop a knack for your prime social media target.
Facebook and Linkedin are key players for any business, it's the extras, such as YouTube, Pinterest, even Instagram, that we're referring to here. For example, a staffing agency wouldn’t need a Pinterest, but a hairstylist absolutely would. That’s because Pinterest has a strong beauty based clientele. A hairstylist can add photos of their work to a public Pinterest board for shares and likes, whereas a staffing agency would do better to stick with with Facebook and Linkedin, prime places to post employment opportunities on their wall and show off their employees/past clients who became successful.
The personality of the social media channels you pick should ultimately support your businesses underlying agenda. At the end of the day, social media marketing is a fantastic asset to small businesses; it's a financially smart way to reach a large amount of people, just make sure you’re marketing efficiently for your full advantage.
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